Problem: Develop a new logo for Sierra Vintners, a company that sells over 18 different wines. Design it to be inviting, pretentious and not snooty but unique and edgy. Taking the key words given to us, we each designed a unique logo along with a well-needed application such as a business card for the company itself.
Solution: Used icy blue/turquoise colors along with a corkscrew attached to the V in Vintners and trimmed the bottom of the logo to add that edgy per clients request.
Problem: Name of gym is called "Nourish" and the nutrition bar is called "The Nook" - Its all one logo style with 2 variations.
Solution: Using the circle as a shape incorporated into the logo I would like to have the slogan, "Move Well. Eat Well. around the circle (outside) and at the bottom of the circle "Allyn" which is the town the gym will be located. Preferred to have "Nourish" written in the middle. How "The Nook" ties in is using the same logo but replacing "Nourish" with "The Nook.
Design direction for website of All Clear Pool and Spa - Elk Grove, Sacramento, and Galt locations.
Featured: An effective logo design for a local coffee shop located in Elk Grove, CA.
Solution: Per client's request, to incorporate a coffee bean leaf into a rustic/industrial typeface.
Problem: Haiti experienced a catastrophic earthquake in early January of 2010. This was a desperate time and special need to for donations and assistance. During this time our design team was asked to come up with promotional materials for the Haiti Relief Effort.
Solution: Our design team created an effective campaign of magazine ads and billboard series. The theme of “Connect, Aid and Awareness” inspired others to help in any way they could by visiting the web page help4haiti.org. With this series, we used photography that portrayed intimate situations of rescue during this tragic time.
Problem: To make a series of web banners to be placed on Fox40.com and Pandora ads.
Full van wrap design for a food company that wants design to be based around the packaging designs for the snacks.
Embracing the color and bright personality of the brand.
Design Direction: Serena Evans
Copy Writing: Eduardo Galindo
VSP Retail - Onsite Vision Clinic
Request was to create a brochure for Onsite Clinic locations, encouraging parents to take their children to their first eye exam before their first year of school.
Problem: To create a deck of cards that showcase and explain the evolution of graphic design.
Solution: To divide the cards into 10 different design movements and display an custom design that imitates a specific design movement from that time period. This covers a time period from about 1600 to the year 2000, invention of writing all the way up to contemporary graphic design.
Social media tiles at various sizes for exclusive patient marketing campaigns, to help market your practice more effectively.
Art Direction: Jane Fortes
Design Direction: Serena Evans
Copy Writing Help: Eduardo Galindo
SMAP: Social Media Ambassador Program
Request was to design a creative invitation for an event given to show appreciation for being an Ambassador in the SMAP program.
Objective was to give a certain number of people an invitation to the event, while showing appreciation for the other ambassadors.
Oh SMAP! Branding
Gifts:
• Branded Phone ring kickstand/holder
• Branded T-shirt
• Branded Stainless Steel Water Bottle
Design Direction: Serena Evans
VSP Global - My Marketing Team
• January 2019 Dashboard
• Year in review 2018
Art Direction: Brooke Lumbus
Design Direction: Serena Evans
VSP Onsite Clinics graphics for in-store digital display and print.
BREAKING BARRIERS TO BEAT CANCER™
The Magazine of UC Davis Comprehensive Cancer Center
Click here to view full magazine health.ucdavis.edu/synthesis/
2021 UC Davis Health points of distinction.
View all spreads up close here,